REIMAGINING SWEARING EFFECTS ONLINE: THE USE OF SWEARWORDS IN NEWS AUDIENCE COMMENTING

K. Hazel Kwon, Daegon Cho

Abstract


The aim of this study is to explore swearing effects on online public perceptions of other audiences’ comments, with a focus on swearing effects in interplay with anonymity and topical difference (political vs. non-political) on the volume of public attention (total votes received by a comment) and perceptional valence (a difference between positive and negative votes).


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