COLLECTIVE SENSEMAKING AND INTERSEMIOTIC DISSONANCE: A STUDY OF CRISIS DISCOURSE ON TIKTOK

Abstract

Social media applications are an important medium of crisis information exchange. Of growing importance and use is TikTok, an application with a multi-modal curation structure that enables users to share content of various interests. Previous TikTok scholarship on crisis research has not considered how the application sustains a cultural understanding of a crisis event. Using a semiotic analysis approach, this study explores TikTok’s role in crisis communication by examining the process of collective sensemaking of the Port of Beirut, Lebanon explosion on August 4th, 2020. The preliminary findings reveal intersemiotic dissonance obscuring crisis discourse, thus negatively influencing the process of collective sensemaking. The results of this study motivate further research that examines tacit guidelines for crisis communication on TikTok and similar applications.