DIGITAL LABOR UNDER THE STATE/CAPITALIST DUOPOLY: STATE LABOR AND PLAYFUL WORKAHOLICS IN CHINESE DIGITAL SPACE

Abstract

With the rise of Multi-Channel Networks (MCNs), Chinese digital creative industries are no longer a realm of self-entrepreneurship but are dominated by professional service agencies and platforms. At the same time, the Chinese-style market economy and state-led platformization have spawned a unique platform ecology, shaping Chinese digital creative industries and labor subjectivity in its own unique way. This study contributes to digital entrepreneurship in a non-Western context by exploring the characteristics and risks of Chinese digital laborers amid state-led platformization. Through a qualitative analysis of 203 recruitment advertisements of major MCNs in China, the finding reveals that Chinese digital laborers are trapped in a state/capitalist duopoly. On the surface, recruitment advertisements posted by MCNs create a low-threshold, flexible working environment. But in essence, they reflect the precarious working conditions of contemporary digital laborers under MCNs’ systematic business model. In a crude way, MCNs transformed digital entrepreneurs who previously relied on self-promotion into aesthetic laborers in front of the camera. At the same time, laborers behind the camera are a group of playful workaholics at great risk of being exploited for free. They are compelled to involuntarily internalize the pressures of hyper-productivity and undertake trivial emotional labor. Beyond the risks of the platformed digital economy, I argue that digital laborers of MCNs have become a form of state labor that is expected to contribute to national development agendas while embodying the national character that the state promotes.