THESE GIRLS (STRIP) FOR THE CLOUT: EXPLORING ASPIRATIONAL, EMOTIONAL AND EROTIC LABOR OF BLACK WOMEN HIP-HOP ARTISTS ON ONLYFANS

Abstract

In the digital age, OnlyFans is suggested to be a new form of sexual empowerment, financial autonomy and social agency for Black women working as strippers, backup dancers and video models, particularly those ancillaries to the rap music industry. Through interviews and participant observation, I examine the everyday labor of Black women who work as sexually explicit content creators on OnlyFans while also building a public persona as artists in Hip-Hop culture. Findings suggested that despite financial opportunities, respondents felt ambivalent by the monetization opportunities afforded by this digital space. Even so, respondents enjoyed the affordances of promoting their OnlyFans content on social media to gain digital clout - a form of Hip-Hop influenced cultural capital that follows the logic of likes, followers, and re-shares of one’s social media content. Ultimately, this study introduces insights on the evolution of Hip-Hop culture’s relationship with sex work, digital Black feminism and the attention economy.