STABLE SCIENCE AND FICKLE BODIES: AN EXAMINATION OF TRUST AND THE CONSTRUCTION OF EXPERTISE ON R/SKINCAREADDICTION

Abstract

While there is considerable research on the topic of trust when it comes to health information or news media, there is less work examining how trust and expertise are conceptualized for information that straddles both subjective and objective approaches to knowledge. “Skincare”, as it is engaged with on the subreddit r/SkincareAddiction, exists in such a space, occupying a liminal positioning between formalized bioscience and experiential/aesthetic knowledge. Depending on where a member places skin care on this spectrum influences who they view as credible experts, and in turn what information that member deems trustworthy. Using an STS/Feminist STS theoretical framing, this paper investigates how members of the subreddit r/SkincareAddiction identify, evaluate, and perform skincare expertise. These expressions of expertise provide valuable insight into how members negotiate community norms, personal experience, and scientific studies to not only discern skincare knowledge, but also construct an understanding of their own skin.