CARE-LESS DATA POP CULTURES: AN INVESTIGATION OF THE DATA IMAGINARIES AND DATA CULTURES OF THE PANDEMIC

Abstract

In the wake of the COVID-19 pandemic, many studies have critiqued the care-less legal and technical aspects of governments’ data disclosure of COVID-19 patients’ information. Yet, while there were many reported cases of public shaming of COVID-19 patients, not many studies have examined citizens’ usage and engagement with publicized data. In our study, we direct attention to citizens’ care-less engagement with COVID-19 patients’ data through the case study of the “Itaewon outbreak.” In May 2020, the gay community in South Korea became the target of public surveillance after it was revealed that a person who tested positive had visited a gay club in Seoul’s multicultural district Itaewon. Using the anonymized demographic and location data disclosed by the government, the news media sensationally reported on the data by highlighting the visitors’ presumed gay sexuality. In response, citizens widely circulated the data across social media by drawing on social media's popular culture of surveillance and call-outs. We describe these processes of interpreting and shaping pandemic data through social media’s participatory culture as data pop culture. To analyze data pop culture, we first examine the dominant data imaginaries cultivated through news media and government reports on pandemic data disclosure and how they inform the public’s understanding of data. Then, we examine how these dominant data imaginaries create power relations between people on social media as data owners and data objects. Lastly, we illustrate how these data imaginaries and relations become reproduced through social media popular culture and their implications.