THE PHOTOJOURNALISTIC GIF: VISUAL JOURNALISM IN THE SOCIAL MEDIA ERA

Resumen

In recent years, visual journalism has embraced a new form of storytelling alongside photographs and videos: the photographic GIF (graphics interchange format). Despite its association with humor on social media, the GIF has unexpectedly become a legitimate tool for documenting disasters and tragedies in online news. This challenges the traditional solemn tone of journalism, as the GIF's short, repetitive, and silent nature is reminiscent of humorous content rather than serious news representation. Photojournalism traditionally utilizes still images and videos for narrative storytelling, each having distinct characteristics and narrative possibilities. In contrast, the photographic GIF emerges as a hybrid format, combining photography and film elements. Its unique attribute of the looped movement stands in overt contrast with conventional news formats but reflects the transformations in visual news production following the widespread use of smartphones and social media. These changes shifted news consumption habits and have caused news organizations to adopt new designs and forms for online news outlets. This research focuses on the photographic GIF as a new visual form in online news, particularly in representing tragic events. It uses semiotic visual analysis and interviews with senior online news editors to explore the uses, meanings, and editorial considerations behind GIF production in newsrooms. The findings reveal the GIF's expansion beyond its initial contexts, demonstrating its legitimacy in the journalistic sphere and uncovering its means of conveying informative and traumatic content. The research underscores how the digital journalism industry adapts to the contemporary environment by integrating GIFs into storytelling practices.