MAGIC IN THE AIR: MEMES, MAGIC, AND THE INTERNET

Resumen

Leading up to, during, and immediately following the 2016 US election of Donald Trump, there was buzz about magic on the internet. From the meme magic of the cult of Kek to liberal witches performing binding spells, magic seemed to emerge out of thin air. However, while technology and the occult may seem like strange bedfellows, they have a cozier historical relationship then we often acknowledge. For instance, it has been well-documented that there was a synergetic relationship between telegraphy and spiritualism (Sconce, 2000) and we can consider ciphers used to construct grimoires as an antecedent to modern techno-cryptography (Reeds, 1998). In this paper, I historicize internet magic situating the recent online magical wars within the broader context of both digital and occult histories. Just as spiritualist séances articulated hopes and anxieties of mass communication, meme magic speaks to contemporary concerns and desires about information spread.