UNFAIR PLAY: DIGITAL PLATFORM'S ABUSE OF POWER TO INFLUENCE BRAZILIAN POLICY AGENDA

Abstract

This study examines the indirect lobbying strategies deployed by major digital platforms, to oppose Brazil’s "Fake News Bill", which sought to regulate internet intermediaries in the country. Drawing from primary data collected during the lobbying campaign in April-May 2023, the study analyzes platform ads, search engine recommendations, and direct user communications. The findings reveal systematic violations of platform policies, including unlabelled political ads and exploitation of exclusive platform affordances unavailable to competitors. Digital platforms leveraged their market dominance and technological tools, aligning with far-right disinformation narratives while mobilizing public opposition under the guise of protecting user interests. These practices highlight the misuse of economic power and self-regulation to resist oversight, emphasizing the need for stricter accountability measures. Future research should investigate the broader influence of such campaigns on public opinion.