UNEARTHING CONNECTIONS: EXAMINING THE ROLE OF SENSE OF COMMUNITY IN A CONSPIRACY BELIEVERS’ FACEBOOK GROUP

Abstract

Conspiracy theories have been studied increasingly in recent years, with the main research approach to understanding conspiracy theorists focusing on their personal characteristics. However, research has not yet clarified the role of online communities in the identity and social experience of believers. To address this, this research endeavor examines the social and community dynamics among conspiracy theory believers, focusing on the case study of the public Facebook group "The Flat Earth Community – Israel." Through a qualitative content analysis of posts and comments from within the group, the study reveals the role of a sense of community in the experiences of group participants. Findings reveal that participants seek appreciation and solidarity within the group while engaging in boundary work to maintain the authenticity of group members and defend the group against 'threats from the outside.' This research offers a deeper understanding of how online communities, serving as safe spaces for individuals whose beliefs are marginalized by societal norms, can fulfill a similar function for conspiracy theory believers. Such an in-depth understanding can help researchers to contend with the negative aspects of belief in conspiracy theories, for example through the consideration of alternative mechanisms that could satisfy participants’ need for a sense of community.