Social TV: Quantifying the Intersections between Television and Social Media

Abstract

This panel brings together a number of key social TV researchers in order to explore the current state of the art in the field and chart the path ahead for scholarly research. Papers presented in this panel (outlined in detail below) will define a new methodological approach to establishing reliable “telemetrics” for social media engagement with television; explore the expectations of television producers and the response by viewers in the context of a specific social TV project on Australian television; map the overlapping footprints of selected television programmes within the overall network of a national Twittersphere. These contributions will document a number of complementary research approaches which in combination serve to outline pathways towards the further development of reliable social TV metrics.