Simatzkin-Ohana L, Frosh P. FROM USER GENERATED CONTENT TO A USER GENERATED AESTHETIC: INSTAGRAM, BRANDS AND THE APPROPRIATION OF DIGITAL PHOTOGRAPHY. SPIR [Internet]. 2020 Oct. 5 [cited 2024 Nov. 21];2020. Available from: https://spir.aoir.org/ojs/index.php/spir/article/view/11330