GASTMAN, Joel; TOLEDOBASTOS, Marco Bastos. Generative AI In Marketing: Productivity Gains and Work Automation. AoIR Selected Papers of Internet Research, [S. l.], 2026. DOI: 10.5210/spir.v2024i0.15342. Disponível em: https://spir.aoir.org/ojs/index.php/spir/article/view/15342. Acesso em: 1 apr. 2026.