ANNABELL, Taylor; AADE, Laura; GOANTA, Catalina. Consuming the selling experience in-the-moment: The use of TikTok Live during Black Friday in the Netherlands. AoIR Selected Papers of Internet Research, [S. l.], 2026. DOI: 10.5210/spir.v2024i0.15053. Disponível em: https://spir.aoir.org/ojs/index.php/spir/article/view/15053. Acesso em: 1 apr. 2026.