SOCIAL MEDIA, COMMERCIALIZATION, AND THE CONTROL OF INFORMATION

  • Lee Humphreys Cornell University
  • Rowan Wilken Swinburne University of Technology

Abstract

Much of the research on mobile social media has focused on end-consumer users of the technologies (e.g. Frith, 2013; Humphreys, 2007; Lindqvist, Cranshaw, Wiese, Hong, & Zimmerman, 2011). There has been a shift, however, in the categorization of users. Foursquare, like other social media, has begun attending to the business side of their user-base, that is, business owners or managers who use social media to connect with their customers. As of 2014, there were over 1,500,000 businesses on Foursquare (Foursquare, 2014). While emerging research examines how businesses adopt social media (e.g. Nah & Saxton, 2013; Vaast & Kaganer, 2013), the current study explores these business users in relation to issues of social media, commercialization, and privacy.
Published
2014-10-31
How to Cite
Humphreys, L., & Wilken, R. (2014). SOCIAL MEDIA, COMMERCIALIZATION, AND THE CONTROL OF INFORMATION. AoIR Selected Papers of Internet Research, 4. https://doi.org/10.5210/spir.v4i0.8865
Issue
Section
Papers