CLICK FRAUD: ADVERTISING AND THE TERRITORIALISATION OF PERSONAL BLOGS

  • Julian Hopkins Monash Unversity Malaysia

Abstract

Drawing upon Deleuze & Guattari’s concept of the assemblage, and Callon’s actor- network theory analysis of economic markets, this paper draws upon ethnographic research to examine a case study of changing practices amongst personal bloggers in Malaysia. Focusing on cost per click advertising, it shows how stabilising reciprocal practices became recast as ‘click fraud’ by a blog advertising network, and ‘community’ is reframed as an income generating collective.
Published
2014-10-31
How to Cite
Hopkins, J. (2014). CLICK FRAUD: ADVERTISING AND THE TERRITORIALISATION OF PERSONAL BLOGS. AoIR Selected Papers of Internet Research, 4. https://doi.org/10.5210/spir.v4i0.8497
Issue
Section
Papers