VIDEOGAME ANALYTICS, SURVEILLANCE CAPITALISM AND THE RETENTIONAL ECONOMY OF PLAY
Keywords:Gaming, tracking, data, dota, phenomenology
Data analytics tools are increasingly prevalent in videogames and are reliant on the surveillant capture and relay of user data. In this paper I present some conceptual work and preliminary analysis of the analytics tool ‘DotaPlus’ used in Dota 2. Through my analysis, I frame DotaPlus as a site of ‘surveillance capitalism’, using data derived from various modes of surveillance to generate potentials for commercially desirable gameplay experience.