VIDEOGAME ANALYTICS, SURVEILLANCE CAPITALISM AND THE RETENTIONAL ECONOMY OF PLAY

  • Ben Egliston University of Sydney
Keywords: Gaming, tracking, data, dota, phenomenology

Abstract

Data analytics tools are increasingly prevalent in videogames and are reliant on the surveillant capture and relay of user data. In this paper I present some conceptual work and preliminary analysis of the analytics tool ‘DotaPlus’ used in Dota 2. Through my analysis, I frame DotaPlus as a site of ‘surveillance capitalism’, using data derived from various modes of surveillance to generate potentials for commercially desirable gameplay experience.

Published
2019-10-31
How to Cite
Egliston, B. (2019). VIDEOGAME ANALYTICS, SURVEILLANCE CAPITALISM AND THE RETENTIONAL ECONOMY OF PLAY. AoIR Selected Papers of Internet Research, 2019. https://doi.org/10.5210/spir.v2019i0.10958
Section
Papers E